Istanbul’s first flagship store H&M Bağdat Street, opened on April 22nd. The store is on the notable high street of Bagdat Avenue, the most prominent shopping location of Istanbul. The white, sleek and sharp design of the store reflects ‘Contemporary Galleries of Fashion’ and Swedish roots of H&M. After a series of surprises for H&M fans, the store finally opened its doors with thousands in line. Grand opening was a joyful night, full of dancing and shopping.