After graduating from the London College of Fashion, Hande Cokrak worked in the ready-to-wear industry for several years, holding posts in design teams of leading Turkish brands, before creating her own label in 2010. Maid in Love was born in Istanbul as a young, fun and fresh brand. The brand's aim is not to dress, but rather to cater to women who enjoy getting dressed and can convey their humor through their style. Maid in Love aims to always look beyond the ordinary, while retaining a positive outlook on life. Seeing the beauty in the odd and realizing the originality of one's style is at the heart of the brand's creations. Targeting women with self-confidence, Maid in Love hopes to portray your individuality through your own sense of style.