Mr.Hasan Ulu, the chairman of the board, is one of the important entrepreneurs in Turkish textile market since 1963. First sales shop borned in 1975. Eight years later Inanc Giyim San.Tic.Ltd was established in 1983. Inanc Giyim; the mother company succeeded to increase its market share in following years and launched ALCHERA brand in 2001. The meaning of Alchera in word sense is “Dreaming Time” in Australian indian language. Our brand name Alchera symbolizes the goals of the company. At the same time it reminds ourselves thah the company’s goals and dreams are very high and not only limited with the imagination. Alchera is an outcome of an developing and learning organization approach. Alchera brand firstly evaluates the customer needs and than plans the design process and does the production in terms of international standarts. Alchera increases its brandestablishing investments in each year with educated proffesional subordeners. Alchera brand is shining like a star in night dress market. MISSION To shape the market dynamics in Turkey and in abroad by in-house designed models. The company serves its customers in night dress segment by experienced, first quality employees, latest technologies and improved brand mapping. VISSION To set Alchera brand in leader position in Turkish market. To get the brand as one of the requested night dress brand in worldwide. ALCHERA Alchera reflects her experience from 1975 to every loop of the fabric and each tones of the colors by chic designs. Every Season eagerly requested Alchera designs are being produced in DualQualityCheck system since 2012. Alchera invests to serve you with zero mistake.