Dagi Mission To make contribution to the development of our country through successes to be achieved worldwide and to provide measurable growth while protecting our consumers against the effects of the global change experienced and to offer them the products of the highest quality. Dagi Vision To be the most preferable brand name in its sector in the national and international arena with its perspective on fashion and its products that creates difference with its line. A story of success worth reading... Everything began in 1983. The brand name of Dagi took its first steps in the readymade garment sector. Those steps resounded. Dagi was beyond the time with its character, production quality and capacity, design understanding, marketing skill, briefly all brand dynamics. Perhaps this is the reason why it was perceived as a foreign brand name for the first 10 years. There was confusion about its origin even in its own sector. Everything was clarified in time. Everybody admitted the reality Dagi, 100% Turkish company which celebrated 25th anniversary in 2008 registered its leadership in male and female underwear, pyjamas and track suit market. Year 2004… Dagi has experienced the biggest changing period from its incorporation. A new partnership meant more power and more investment. Firstly the logo was renewed, then the number of stores started to increase, the central building started to be used, the area of 8000 m2 was restructured in the manner to cover production as well. The raw materials used in the products were changed. Dagi further consolidated the perception of solid and high quality fabric in the minds of the consumer. Our products narrate themselves... The entire product portfolio was redesigned particularly following the change in 2004. Everything necessary changed, all collections were renewed. Dagi became a company which produces underwear, pyjamas and track suit, socks and swimsuits for men and women. Dagi which grew in the field of underwear became prominent in comfort and design, it reinforced its place at the top ranks of the list of consumer preferences. Although it operates in the readymade garment sector it did not make concessions from quality owing to boutique production standards. It gained the respect of the consumer together with its liking. We are everywhere, but where? Dagi opened its first store in 1989, in Şişli. Shopping center store business started for Dagi in Akmerkez. The brand took its place in the new shopping centers in time. Todat Dagi reaches its consumers in many cities of Turkey. It increases its widespread character with its stores in city centers in addition to the ones in the shopping centers. Dagi that entered in foreign market as well makes investment plans for many new countries in addition to Azerbaijan, Morocco, Iraq, Kazakhstan, Cyprus, Lebanon, Russia, Syria stores. What we did is the guarantee of what we will... Projects which were both appreciated and followed were developed in the fields of both production and marketing. The flowery bathrobe that Gülben Ergen wore in the serial film named Dadı (nursemaid) has not been forgotten despite many years passed over. The characters of the serial film named Çocuklar Duymasın (Do not Let Children Hear) were reflected to the screen under Dagi sponsorship. Its superior production quality was tested and approved by the National Team as well. In 2001 the products of 12 Dev Adam (12 Giant Men) and the products of supporters in 2001 – 2002 were produced and marketed by Dagi. The idea to put underwear products in canisters was brought to Turkey by Dagi, Dagi produced the home wear that could be worn outside for the first time.