As an International ready-to-wear brand, BGN's design ethic aims to dress women throughout their daily lives; from day to evening, from office wear to weekend style in a way that is modern, well tailored and effortlessly chic. Attention to detail is the key of BGN's design philosophy. From the carefully selected colours to the exquisite fabrics, exclusive prints align with precision cuts to harmonize with refined finishings. It is all this attention to detail that has made BGN's global reputation over the last 10 years. The BGN design studio is located in the 1st arrondissement in the heart of Paris. It's first shop opened in Saint-Gemain des Près in Paris in 1999, this was then followed by the opening of the shop in Le Marais in 2004. In 2000 BGN expanded into Russia and in the following years moved into Ukraine and Turkey. There are now multiple store locations in all these countries. In 2010, the brand has created a new "easy chic" ethic, which combines contemporary elegance with a relaxed appearance, dressing a woman from morning to evening in pure and sensual clothes spiced up with colours and prints for looks that compliment her personality. The BGN collections reach beyond trends to focus on a unique personal style and quality, which aims to be truly compatible with the needs of the contemporary woman.