Starting out in 1948 to go beyond boundaries and to create the extraordinary, our company serves the textile industry for the last 63 years by renewing itself and the fashion continuously. Operating under differing names for over 50 years, our company makes production under the brand GUITAR since 2000. Launching its second major brand, DADONA, just in 5 years, establishing nearly 150 sales points on wide geography spread over 4 continents and meeting style and elegance with its customers, our company is acknowledged in the domestic market and is promoting the quality of Turkish products to the globe. Our products made of the best fabrics of Turkey and Europe, are transformed into unique collections after being adorned with Swarovski stones and special accessories. Taking firm steps forward in the manner of being a world brand from its first day with its unique and chic designs, our company serves glittering products to A+ customers around the world. Drawing attention of appreciating global fashion authorities in a short time, our company has managed to step forward among ready wear companies with its feminine, spectacular, luxurious and sophisticated style, and became an acknowledged and followed world brand. Mission "Customer, customer, customer..." We are customer oriented. We do not follow fashion, we create it. We seek unique, elegant and chic products in each of our designs. We provide fast and high quality service everywhere and all the time. Vision "Customer, customer, customer..." We are customer oriented. We try to become the first among the brands that come to mind when fashion and design are concerned and to present our customers the designs of tomorrow, rather than today. We define ourselves as reliable, innovative, responsible and devoted. We draw our strength from collaboration and team spirit.