YILDIRIM FAMILY THAT MIGRATED FROM YUGOSLAVIA TO ISTANBUL IN 1957, HAVE MANUFACTURED PRODUCTS SUCH AS LEATHER SANDAL, LEATHER SCHOOLBAG, LEATHER SOCCER BALL IN THEIR SMALL WORKSHOP FOR THE FIRST 15 YEARS SINCE THEY ACQUIRED A SADDLERRY PROFESSION IN YUGOSLAVIA IN 1930S. IN 1975, THEY CARRIED OUT CUSTOM MANUFACTURING OF LEATHER HANDMADE PORTFOLIO FOR WHOLESALERS IN A LARGER WORKSHOP. PROFESSISONAL EXPERIENCE, WORKING DISCIPLINE AND COMMERCIAL MORALITY PROVIDED SUFFICIENT SOURCES FOR THE FAMILY TO CREATE THEIR OWN BRAND IN 1980 AND INCORPORATION WAS REALIZED UNDER THE TITLE “SET”. DURING THE SAME PERIOD THE OPENED THEIR FIRST STORE IN ISTANBUL MERCAN OFFICE BLOCK ADN THEY ESTABLISHED THEIR WORKSHOP IN BAYRAMPAŞA. ALONG WITH THE CREATION OF THE BRAND THEY STARTED DESIGNINING AND MANUFACTURING WALLET, BRIEFCASE, SUSPENDED BAG AND OTHER LEATHER ACCESSORIES BOTH FOR MEN AND WOMEN, THEY SPEEDED UP THEIR GROWTH, THEY DEVELOPED THEMSELVES AND THEY HAVE TAKEN THEIR PLACE AMONG THE LEATHER MANUFACTURERS IN DOMESTIC MARKET. DURING THIS PERIOD, THE EXPANSION OF PRODUCT PORTFOLIO AND THE INCREASE IN DEMANDS HAVE PROVIDED THE OPPORTUNITY OF OPENINING 2 MORE STORES IN THE SAME REGION. OPENINIG ITS FOURTH STORE IN LALELI IN 1993, SET HAS MATURED BOTH ITS RELATIONSHIPS AND TRADE WITH RUSSIAN MARKET WITHIN THE FIRST PERIOD OF THE STORE AND GAINING THE REQUIRED SPEED SET TOOK AN INVESTMENT DECISION AND ESTABLISHED ITS FACILITIES IN HADIMKÖY WITH THE CLOSED AREA CAPACITY OF 3500 M2 IN 1996 IN OREDER TO MEET THE HEAVY DEMANDS AND PERFORM A MORE INTEGRATED MANUFACTURE. ACHIEVING SUCCESS IN MINIMIZING THE DIFFICULTIES DUE TO THE GLOBAL CRISIS DURING 2000S, SET HAS CONTINUED THE SEARCH FOR DIFFERENT MARKETS, PARTICIPATED IN DUBAI FAIRS AND ACQUIRED CUSTOMERS BOTH IN DUBAI AND OTHER UNITED ARAB EMIRATES AND MATURED ITS ENTREPRISES IN THIS REGION. SET MANAGES TO BECOME THE PRINCIPAL PREFERENCE OF EACH MARKET AND EACH FIRM IN THIS MARKET WITH FAST AND BEST-QUALITY LEATHER PRODUCT DEMANDS AND CONTINUES TO DESIGN AND MANUFACTURE NEWER, MORE AESTHETIC AND MORE USEFUL PRODUCTS.