ASOS is a global online fashion and beauty retailer and offers on the ASOS.com website over 50,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week. ASOS has websites targeting the UK, USA, France, Germany, Spain, Italy and Australia and also ships to over 190 other countries from its central distribution centre in the UK. Aimed at fashion forward twenty-somethings globally, ASOS attracts 16.6 million unique visitors a month and as at 30 June 2012 had 8.7 million registered users and 4.7 million active customers from 160 countries (defined as having shopped in the last 12 months)