Collezione, one of the pioneering brands in the fashion industry in Turkey, began its journey with the objective to become a world brand by opening its first store in Bakırköy in 1987. Collezione, which has spearheaded the industry by developing creative and innovative approaches and services for 24 years, now has become one of the leading brands in ready –to- wear retailing sector in Turkey with its closed to 100 stores and more than 100 corner stores within the country and with its 48 selling points in 18 different countries. Collezione, which has adopted and driven by the vision to become “the Leading Brand in Fashion Clothing Market in Turkey by 2015, To Achieve the Top of Mind Awareness, in other words to Strive to Become a Brand that First Comes to Mind and To Become a Global Brand”, is continuing to grow by opening new stores both in Turkey and in diverse locations throughout the world, continuously investing in its infrastructure and by equipping itself with the state of art technologies to deliver its customers a higher quality level service a greater value. Collezione stores bring together world fashion and young people and people who feel young with the ideal blend and combination of “fast fresh fashion” concept and “fair price” philosophy. Collezione has strengthened its position as one of the leading brands in Turkey not only by embracing the world and hard work towards becoming a world brand but also differentiating itself with its specific fashion and life style brand that reflects the core values of its innovative philosophy.