21st century IS the age of "safety at work" and "satisfaction of the employees" even for undeveloped countries. In Turkey, most of the companies, realized the importance of this concept, and also the regulations and European Community standards force the companies and other institutions to apply the necessary standards. Our company "OZKAN TEKNIK EMNIYET MALZEMELERI SAN. VE TIC.LTD" built his strategy on this reality. As a brief and short story about our company, we have to talk about our main company of our group: "OZKAN KUNDURA A.S" ( www.ozkankundura.com ). This company is 45 years old, and is one of the largest military/safety footwear manufacturers of Europe. Using the latest Technologies, it is capable to manufacture with different constuction types: such as, direct rubber injection, direct dual density pu and tpu injection, goodyearwelt, direct cement. It's daily capacity is more than 10,000 pairs. OZKAN TEKNIK LTD. was established as a marketing department of the main company to supply the shoes and the personal protective equipment items to the turkish market. Then, in 1991 it became an independant company which focused on "safety at work" marketing. During the past years, applying the modern marketing strategies, our client portfolio became enlarged. Our principles; .honesty, excellent service, good price, product guarantee ; helped us to establish excellent relations with the end users. Another principle of our policy is "to provide all the products that the market requires". We import or provide locally or manufacture indirectly all ppe items. The products must fit the international standards. All product groups are tested according to the international standards during each phase ( raw materials, production process, final products ) in our laboratories which are equipped with latest and sofisticated Technologies. 2003 is the most important progress year of OZKAN TEKNIK LTD. To supply the work garments with higher quality , we established a garment factory which can manufacture all kinds of garments and also, which is equipped with computerized machinery. As another decision based on our marketing strategy which is to be in direct contact with the end users; we opened three new offices and wholesales departments in the most important industry cities of Turkey: Ankara, Adana and Izmir. Our Bursa Office will be opened in two months. In 2004 and 2005 , we opened "safety wholesale supermarkets" in Bursa, Adana, Ankara and Tuzla , which are the major industrial regions. Our safety shoes collection is designed in Italy by the safety shoe fashion experts; and certified by Satra (UK). Our company has a definit policy which provides supplying all products with different standards for different sectors, with reliable-reasonable prices and with short delivery